Project Selection:
- Does the idea fire-up your motivation?
- Is a viable business proposition in your place?
- Does it match the need of your client?
- Check it out with basic market research?
- Consult with expert
- Competition in the field
- It is a sunrise industry??
- Project conception: 4 P’s of Project Conception
- Product ( Shape, size, nature)
- Technology to produce (Process)
- Place: location of plant
- Partners: technological and Financial partners/Collaborations
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Making a Product Choice:
- Product line, depth, width
- Packing
- Branding
- After sales service (Coolers in Bikaner, e.g. Sheetal, Trishul)
- Ease of Raw material availability
- Process Technology
- Access to market
- Incentive and support from Government
Export opportunities:
- Export-product portfolio?
- Special packing requirement (Wooden packing not allowed in Australia)
- ISO certificate, WTO rules about child labor
Development
of export product portfolio:
- External demand conditions
- Internal supply conditions
- Complexity of market tasks
- Amount of investment required to penetrate the market
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