Frequently used shortcuts in judging others:
Selective perception:
- Any characteristics that make a person, object, or event
stand out will increase the probability that it will be perceived.
- It is impossible for us to assimilate (integrate, adjust,
absorb) everything we see: only certain stimuli can be taken in, their
interest, background, experience.
- E.g. car like your own car
- Selective perception allows to “speed-read” others, but not
without the risk of drawing an inaccurate picture.
- Because we see what we want to see, we can draw unwarranted
conclusions from an ambiguous situation.
Halo effect:
- drawing a general impression about an
individual on the basis of a single characteristic.
- Single trait to influence overall impression
- Class instructor:
- Enthusiasm: rated high
- Knowledge, quiet, qualified: rated low
Contrast effect:
- evaluation of a person’s characteristics
that are affected by comparison with other people recently encountered who rank
higher or lower on the same characteristics.
- We don’t evaluate a person in isolation, our reaction to one
person is influenced by other person we have recently encountered.
- Interview: a candidate is likely to receive a more favorable
evaluation if preceded by mediocre applicants and a less favorable evaluation
if preceded by a strong applicant.
- Never perform (entertainers) after a kids or animal.
Projection:
- Judge others if we assume that they are similar to us.
- Attributing one’s own characteristics to other people
- You like challenges and responsibilities in your job: you
assume that others want the same
Stereotyping:
- Judging someone on the basis of one’s perception of the
group to which that person belongs
- All Muslims are not terrorist
- Stereotypes based on gender , age, race, ethnicity and
weight
- Women won’t relocate
for promotion
- Men are not interested in child care
- Older workers can’t learn new skills
- Asians immigrants are hardworking
- Overweight people lack discipline.
(Ref: Organization Behavior, S.P.Robbins)
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